In my career as a growth strategist, I had the opportunity to interact with many business leaders. My observation of them is that most struggle with making unpopular decision, they hesitate even when they know that it’s the right decision they should be making.
I can relate to that. It is most challenging to take a stand for choosing to do the right things when the pressure is for you to obey convention. It’s tough, no joke.
To resist doing what everyone else is doing or what you are expected to do requires courage. It is not easy being a leader, as leaders need to be bold and often times they need to take the jagged road of unpopular decisions, especially during difficult times. It may means breaking and defying the age-old sentiments that your business is holding up to. It also means that you will be facing rejections and objections. And all of those will require courage.
There are times when it doesn’t require you to be smart, but to be fearless. To be able to have courage you need to conquer your fear, especially fear of failure. The new norm calls for leaders who understand the real drivers of business sustainability and continuity; a new set of beliefs that focuses on customer and employee relationships, and an emphasis on values and ethics as guides to decision making. The courage to implement these insights, defy conventional wisdom is what we all need to step into the new norm.
May we stay guided to embrace the many possibilities of the future.