Curating positive brand experiences facilitate deeper connections, inspire audiences, and ultimately deliver results. Why should you leave it to chance?
When you want to create a relationship with your target audience, you need to create a meaningful connection. We have over 30 years of experience doing this and now we are extending our expertise through

BRAND AUDIT

Through Brand Audit, we help clients measure the gap between what they intend to project vs. what is being received by the target audience. This would allow re-alignment of strategic, more effective and efficient deployment of resources.

Our Brand Audit process usually takes on 4 distinct areas:

  • Competitor and Market Analysis
  • Consumer Mindset Interrogation
  • Product and Service Evaluation
  • Corporate Ambition Interrogation

BRAND STRATEGY

When you fail to plan, then you plan to fail. Let us help you define who you are, create the most relevant strategy for your audience to identify your product/services.  We have just the right framework for you to set out on the right foot.

STPA

Stop shooting in the dark! Segment, Target, Position and Activate your brand in the most efficient way.  We’ll help you understand the market better through our two segmentation studies

6MS

6 Malay Segments helps our clients understand and connect with Malaysia’s biggest consumer group.

MYW

MYWellness serves as a guide in understanding consumer attitude shifts in relation to health & wellness.

BRAND ACTIVATION

The proof of a sound strategy is in its activation. Execution of the marketing mix is called “Activation”.  From product launch to consumer engagement activities, our activation are powerful because they are deliberately purposeful marketing.

PUBLIC RELATIONS AND MEDIA

We know our media like the back of our hands. From auto, lifestyle, business, education to health media, we have had the pleasure of handling them all.

Equipped with experience in working with the industries’ big players, we have created Ideascape very own set of PR tools to ensure the clients’ are well positioned, understood and talked about.