What We Do
We call ourselves growth strategists & help our clients build the future they see. Through evolving leadership & culture, in-depth research or an unforgettable campaign, we believe we're doing something unique through our work.
Something purposeful.
How We Do It
Our Philosophy
What drives us is the belief that every business can be a force for good.
We are committed to influence business leaders to self-direct towards making choices for a better world.
We do not settle for conventional ways and practices, what worked yesterday may not necessarily work tomorrow.
We help clients drive change and we do it with our heart and soul. From purpose to product, brand to experience, customers to operations, we source the most compelling insights, combine it with our rigor and expertise, to transform challenges to opportunities.
What inspired us to do what we do
Nothing feels better than seeing the fruits of our labor. To know that we have been able to create positive impact for brands, organizations and people… makes it all worth it!
And we’d do it a hundred times more!
Meet the Team
From spearheading million-ringgit budgets to coaching countless C-suites, our team of consultants possesses a diverse range of skills and experience.
+60 19-2260252
Rumaizon isn’t afraid to say no to your CEO. She defies convention; boundlessly striving towards a vision of the future yet grounds her in the present. An expert coach and growth strategist, she transforms businesses with purpose and heart.
Rumaizon isn’t afraid to say no to your CEO. She defies convention; boundlessly striving towards a vision of the future yet grounds her in the present. An expert coach and growth strategist, she transforms businesses with purpose and heart.
+60 12-7750282
A composer of brilliant strategy and activation, Leonard has been described by others as “pretty much perfect”. His visual nature and kind approach has led him to grow businesses across markets with human intelligence and stubborn determination. He is the bridge between strategy and execution.
A composer of brilliant strategy and activation, Leonard has been described by others as “pretty much perfect”. His visual nature and kind approach has led him to grow businesses across markets with human intelligence and stubborn determination. He is the bridge between strategy and execution.
+60 12-3277011
Imagine a one-man agency with no downtime, a strategic martial artist and motivational speaker. It sounds impossible but that’s Julia. If you need a project off the ground, she brings about fervent action with a side of infectious laughter.
Imagine a one-man agency with no downtime, a strategic martial artist and motivational speaker. It sounds impossible but that’s Julia. If you need a project off the ground, she brings about fervent action with a side of infectious laughter.
+60 17-3562966
Our very own master coder, Maarten is a seasoned coach with a passion to uncover and understand what makes people tick. He connects emotions with purpose, curating experiences for his clients to grow into the best versions of them and ultimately, live happier through purpose driven action.
Our very own master coder, Maarten is a seasoned coach with a passion to uncover and understand what makes people tick. He connects emotions with purpose, curating experiences for his clients to grow into the best versions of them and ultimately, live happier through purpose driven action.
+60 11-26298294
Mike remembers what it was like to climb the corporate ladder. A published author, he simplifies the daunting task of working with others into simple frameworks and exercises with connection and empathy as its core. If you can’t seem to hold a team down, Mike’s your guy.
Mike remembers what it was like to climb the corporate ladder. A published author, he simplifies the daunting task of working with others into simple frameworks and exercises with connection and empathy as its core. If you can’t seem to hold a team down, Mike’s your guy.
Soo has a high-energy coach that's just about impossible not to like. Her passion and expertise lie in building tomorrow's leaders and defining leadership in everyone. An active humanitarian, Soo splits her professional time often working with the underprivileged, empowering them with life skills and self-reliance.
+60 12-2125905
People are like diamonds, Choon Lan says, it’s about knowing how to mine and bring out their best qualities. A true leader that has lead teams to the peaks of success, she loves to chart paths through complex and challenging environments.
People are like diamonds, Choon Lan says, it’s about knowing how to mine and bring out their best qualities. A true leader that has lead teams to the peaks of success, she loves to chart paths through complex and challenging environments.
+60 16-2635241
If you love “OH” moments and having epiphanies, Khairul has a gift for leading you there while you’re just having a good time. An experienced coach, he curates potential through impactful and meaningful experiences camouflaged in just a great day out with the team.
If you love “OH” moments and having epiphanies, Khairul has a gift for leading you there while you’re just having a good time. An experienced coach, he curates potential through impactful and meaningful experiences camouflaged in just a great day out with the team.
+60 18 9742661
Liana has always had a deep hunger for adventure. She catalyses unconventional activation with calm persistence, risky probability and never fails to demolish expectations. If you give her a goal, it’s just a checkpoint in her eyes.
Liana has always had a deep hunger for adventure. She catalyses unconventional activation with calm persistence, risky probability and never fails to demolish expectations. If you give her a goal, it’s just a checkpoint in her eyes.
+60 19-8926020
You’d never catch Jaklin with a hair out of place. Brilliant and poised, she believes that self-improvement is a lifelong transformational journey. She’s often described as charismatic and approachable but don’t let that distract you from her keen eye for detail and her conviction to impactful decision-making.
You’d never catch Jaklin with a hair out of place. Brilliant and poised, she believes that self-improvement is a lifelong transformational journey. She’s often described as charismatic and approachable but don’t let that distract you from her keen eye for detail and her conviction to impactful decision-making.
Our Clients
Play Video“In Munchies, we’re fortunate to have IdeaScape guiding our transformation into a Profit with Purpose company. Thank you for curating our corporate purpose.”
Rodney WongCEO of Munchy's
A Short Message from Rodney Wong
“For SEEd.Lab we were in a space where we don't have all the answers, we are trying something new and we are trying to shape opportunity. And in that space you don't have answers. There’s no black or white, there's no right or wrong. But you have to anchor on something.
IdeaScape helped us find what we stand for, what we stand guided by in time when we don't have all the answers.”
Anis AzlindaHead of Strategic Communications Downstream Petronas
“Not many organisations have got a clear definition or a clear understanding of the words purpose, vision and mission. I think what IdeaScape is doing and how they’re doing it, you have been a very purposeful organisation and that matters.”
Captain Dr Shan MoorthiFounder & CEO, Team Coach International
“It’s such an honor to be associated & affiliated with you guys.
I’m just so amazed with your vision, the integrity and the values that you bring to each and every encounter that you guys face.”
Eugenie Chan CEOSuppagood PR.
Play Video“I feel proud and share the same excitement with the team for the outstanding work that has been put together over the years in Gardenia with the marketing team, making brand marketing one of the important business elements in Gardenia. It is a good example of future accountability and triple purpose in action in my four and a half years encounter with you all.”
Derrick KhooGM Marketing Gardenia
A Short Message from Derrick Khoo
We swear by 23plusone for key client activities, a scientifically proven tool to build purposeful connections. Through this tool, we are able to understand and influence human behavior and emotions in private and professional situations.
The tools help us to discover motivations that stimulate organizations to drive positive transformation and values for both internal and external stakeholders. The discovery process using 23plusone reveals the relationship of human emotions to brand appeal, which we then use to chart a resilient brand or organizational strategy for our clients.
We are proud to be the 23plusone Southeast Asian representative office, so if you’ve heard us raving about this game-changer and would like to learn more, give us a ring!
