What We Do
We call ourselves growth strategists & help our clients build the future they see. Through evolving leadership & culture, in-depth research or an unforgettable campaign, we believe we're doing something unique through our work.
Something purposeful.
How We Do It
Our Philosophy
What drives us is the belief that every business can be a force for good.
We are committed to influence business leaders to self-direct towards making choices for a better world.
We do not settle for conventional ways and practices, what worked yesterday may not necessarily work tomorrow.
We help clients drive change and we do it with our heart and soul. From purpose to product, brand to experience, customers to operations, we source the most compelling insights, combine it with our rigor and expertise, to transform challenges to opportunities.
What inspired us to do what we do
Nothing feels better than seeing the fruits of our labor. To know that we have been able to create positive impact for brands, organizations and people… makes it all worth it!
And we’d do it a hundred times more!
Meet the Team
From spearheading million-ringgit budgets to coaching countless C-suites, our team of consultants possesses a diverse range of skills and experience.
Our Clients



































Play Video“In Munchies, we’re fortunate to have IdeaScape guiding our transformation into a Profit with Purpose company. Thank you for curating our corporate purpose.”
Rodney WongCEO of Munchy's
A Short Message from Rodney Wong
“For SEEd.Lab we were in a space where we don't have all the answers, we are trying something new and we are trying to shape opportunity. And in that space you don't have answers. There’s no black or white, there's no right or wrong. But you have to anchor on something.
IdeaScape helped us find what we stand for, what we stand guided by in time when we don't have all the answers.”
Anis AzlindaHead of Strategic Communications Downstream Petronas
“Not many organisations have got a clear definition or a clear understanding of the words purpose, vision and mission. I think what IdeaScape is doing and how they’re doing it, you have been a very purposeful organisation and that matters.”
Captain Dr Shan MoorthiFounder & CEO, Team Coach International
“It’s such an honor to be associated & affiliated with you guys.
I’m just so amazed with your vision, the integrity and the values that you bring to each and every encounter that you guys face.”
Eugenie Chan CEOSuppagood PR.
Play Video“I feel proud and share the same excitement with the team for the outstanding work that has been put together over the years in Gardenia with the marketing team, making brand marketing one of the important business elements in Gardenia. It is a good example of future accountability and triple purpose in action in my four and a half years encounter with you all.”
Derrick KhooGM Marketing Gardenia
A Short Message from Derrick Khoo

We swear by 23plusone for key client activities, a scientifically proven tool to build purposeful connections. Through this tool, we are able to understand and influence human behavior and emotions in private and professional situations.
The tools help us to discover motivations that stimulate organizations to drive positive transformation and values for both internal and external stakeholders. The discovery process using 23plusone reveals the relationship of human emotions to brand appeal, which we then use to chart a resilient brand or organizational strategy for our clients.
We are proud to be the 23plusone Southeast Asian representative office, so if you’ve heard us raving about this game-changer and would like to learn more, give us a ring!