More than 15 years of experience? Yeah, you can definitely trust us with your business growth strategy.
IdeaScape leaves no stones unturned with our business growth strategy that every business needs:
SEE, THINK, and DO.
With a well-defined business growth strategy, missteps that can be detrimental to your business can be minimised, if not entirely avoided. By aligning your business with a strategic roadmap, you can efficiently allocate resources, maximise profitability, and navigate through market challenges with confidence.
These steps form the backbone of our approach to helping businesses achieve sustainable growth and profitability. So what exactly is this See, Think, Do strategy you ask?
SEE
Before coming up with any form of conclusion or decision, feed yourself insights, data, and findings to make sure you are confident with the decisions you make. Hence, doing thorough research, be it primary or secondary is important.
Get Diagnosed
Much like a comprehensive medical check-up before diagnosing a medical condition, conducting a brand audit is indispensable for understanding the intricacies of your business’s current standing. It’s about identifying roadblocks that are hindering growth while recognising the strengths that can be leveraged for further advancement. IdeaScape acts just like a General Practitioner to identify the issues your business has so we could find ways to combat it.
Data, Insights, Findings!
In the SEE phase, collecting important data and insights is paramount. Whether you’re contemplating a rebranding initiative or introducing a new product, understanding consumer behaviour and market dynamics is crucial. There are many different methodologies when it comes to doing research and pursuing the right method will allow you to collect the insights your business desires.
You could do Focus Group Discussions, qualitative surveys, quantitative surveys, face-to-face surveys or even online surveys! Doing thorough research is vital for every business and can offer valuable insights into consumer sentiments. Not doing any form of research is a sin!
Make Sense of the Data
Collecting data is only the first step; interpreting it is where the real value lies. The SEE phase requires a nuanced understanding of the collected insights, enabling businesses to make informed decisions rather than relying solely on intuition or past experiences. Analysing your findings allows you to build a strong case and narrows down the solutions that would be in your favour. Sometimes an overload of information can get you even more confused and not get you anywhere, hence why people like IdeaScape are there to save you! Our business consultants are experts at data mining and bringing business acumen to the table.
THINK
Start thinking about who is going to do the job, what job needs to be done, when do each stage fall in place, where are things going to be done, why do you need this step, and how are you going to do it. This is where you highlight business possibilities and better ways to grow your business.
Creating the Right Strategy
Armed with insights from the SEE phase, the THINK stage involves crafting a tailored strategy to propel business growth. Utilising frameworks like SWOT analysis allows businesses to capitalise on strengths, identify weaknesses, seize opportunities, and address potential threats.
Brainstorm Your Ideas
The THINK phase encourages creativity and innovation. By fostering an environment conducive to brainstorming, businesses can explore a myriad of strategies to address identified challenges. This open-minded approach ensures that all potential avenues are explored before narrowing down to the most viable solutions.
Mitigating Risks
No one really likes thinking about the worst case scenario but we can’t emphasise enough on how important it is to expect the unexpected. Extract the weaknesses you can find within the researching phase and think about what could possibly go wrong if you proceed with the plan.
At IdeaScape, we apply our Business War Game tool for our clients to easily f techniques such as Business War Games can simulate market scenarios, aiding in strategic decision-making.
Devise Your Strategy and Plans
So who’s in charge of planning the finances? How many teams do you need for your project? What steps are needed for this project? How long will each phase take? These are some questions you should consider and need to be planned out beforehand for better mapping of resources and to avoid any setbacks that could cause delay to your projects.
DO
This is the process where your ideas finally come to life. In the DO phase, the focus shifts towards implementation and taking all that brain work you’ve done in the THINK phase to work.
Activate Your Campaign
Finally, it’s time to get the ball rolling! Activating marketing campaigns marks the culmination of months of planning and strategising. By leveraging insights gained from research and the formulated strategy, your business can execute campaigns that resonate with your target audience, driving brand growth and engagement.
Connect with Your Audience
People want to be heard, noticed, and understood. Through your activations, it is the best time for you to connect with your audience to create that relationship between you and your consumers – allowing them to be heard, noticed, and understood. This would of course
See, Think, Do – The Business Growth Strategy You Should Practise
Now look back at your business plans. Did you miss any of these important steps? This is just how we do things at IdeaScape and it never fails us!
We’ve witnessed firsthand the transformative power of a well-executed business growth strategy and how it brought our clients to new heights. Our three-step approach – SEE, THINK, and DO – has enabled numerous clients to achieve unprecedented success in their respective industries.
We emphasise the importance of strategic planning, urging businesses to prioritise it before embarking on any initiative. Business blueprints serve as guiding beacons, ensuring alignment and accountability at every stage of the project.
SEE. THINK. DO.
SEE your problem, THINK of ways to go about it, and just DO it!
